Entrepreneurship for Rural Tourism Growth: New Perspectives and Future Directions (Part I)

The Entrepreneurship for Rural Tourism Growth series brings together interdisciplinary research and practical insights to show how innovative entrepreneurial approaches can stimulate rural economies while preserving cultural heritage and environmental resources.

Bridging theory and practice, the series covers a wide range of themes, including community-based tourism, agritourism, social entrepreneurship, and sustainable practices such as waste management and gastronomy tourism. It also explores emerging dimensions like digital transformation, advanced technologies (GIS, AR/VR), and the integration of renewable energy and resource-efficient models.

Featuring comparative case studies and evidence-based research from India, China, Malaysia, Nigeria, and beyond, the series offers a global perspective on international best practices and localised solutions. Inclusivity is emphasised through discussions on women’s leadership, community participation, and innovative financing mechanisms such as crowdfunding and public-private partnerships.

Key Features

- Comprehensive coverage of rural tourism, entrepreneurship, and sustainability.
- International case studies spanning diverse regions.
- Integration of emerging technologies such as GIS, AR/VR, and digital platforms.
- Focus on inclusive development, including indigenous communities and women’s leadership.
- Practical insights into alternative financing models and sustainable tourism practices.

Target Readership :

Academics, researchers, students, and policymakers in tourism, sustainability, and entrepreneurship.

Editor(s):

Dr. Vipin Singh
School of Hotel and Tourism Management
Vellore Institute of Technology
Vellore, India

Dr. Amrik Singh
School of Hospitality & Tourism
Lovely Professional University (LPU)
Punjab, India

Dr. Amjad Imam Ansari
Department of Hotel Management & Catering Technology
School of Management and Business Studies
Jamia Hamdard, New Delhi, India

Dr. A.K. Haghi Ph.D
Department of Chemistry
University of Coimbra
Coimbra, Portugal

Nimisha Maheshwari
School of Hotel and Tourism Management
Vellore Institute of Technology
Vellore, India

Contributor(s):

Amrik Singh
School of Hospitality & Tourism
Lovely Professional University
Phagwara, Punjab
India

Alka Awasthi
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Aman Sharma
School of Hotel Management & Tourism
Desh Bhagat University
Mandi Gobindgarh, Punjab
India

Ambati Nageswara Rao
Department of International Business
GITAM School of Business, GITAM Deemed to be University
Visakhapatnam, Andhra Pradesh
India

Amjad Imam Ansari
Department of Hotel Management and Catering Technology, School of Management and Business Studies
Jamia Hamdard (Deemed to be University)
New Delhi
India

Chirra Baburao
Indian Council of Social Science Research (ICSSR) Project
Gujarat National Law University (GNLU)
Gandhinagar, Gujarat
India

Dileep Singh baghel
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Dilbag Singh
Department of Hotel Management
Starex University
Gurugram, Haryana
India

Elya Kurniawati
Faculty of Social Sciences
Universitas Negeri Malang
Malang, East Java
Indonesia

Harishankar Kanthaswamy
Vanavarayar Institute of Agriculture
Manakkad, Tamil Nadu
India

Indukuri Bangar Raju
Department of Entrepreneurship
GITAM School of Business, GITAM Deemed to be University
Hyderabad, Telangana
India

Irshad Ali
Department of Commerce
Aligarh Muslim University
Aligarh, Uttar Pradesh
India

Jyotsna Prajapati
Department of Hotel Management
Banarsidas Chandiwala Institute of Hotel Management & Catering Technology
New Delhi, Delhi
India

Ji Shuoyang
School of Housing, Building and Planning
Universiti Sains Malaysia
Penang
Malaysia

Kumkum Singh
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Mehul Mehta
Institute of Teaching and Research in Ayurveda Pharmacy
Jamnagar, Gujarat
India

Naghma Azhar
Department of Commerce
Aligarh Muslim University
Aligarh, Uttar Pradesh
India

Peter Musa Wash
Department of Urban and Regional Planning
Plateau State Polytechnic Barkin-Ladi
Plateau State
Nigeria

Ruth Sabina Francis
Department of Business
Higher Colleges of Technology
Abu Dhabi
United Arab Emirates

Rupali
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Rupinder Kaur
School of Hotel Management & Tourism
Desh Bhagat University
Mandi Gobindgarh, Punjab
India

Rakesh Ahlawat
Department of Management and Humanities
Sant Longowal Institute of Engineering & Technology (SLIET)
Longowal, Sangrur, Punjab
India

Riya Yadav
Department of Hotel Management
Banarsidas Chandiwala Institute of Hotel Management & Catering Technology
New Delhi, Delhi
India

Ritwik Patnaik
Faculty of Hotel & Tourism Management (FHTM)
Institution Shree Guru Gobind Singh Tricentenary (SGT) University
Budhera, Haryana
India

Sumitha Anantharajah
School of Hospitality, Tourism & Events, Faculty of Social Sciences and Leisure Management
Taylor's University
Malaysia
Malaysia

Salini Devi Rajendran
Taylor's Culinary Institute, Faculty of Social Sciences and Leisure Management
Taylor's University
Selangor
Malaysia

Salini Devi Rajendran
Food Security & Nutrition Impact Lab
Taylor's University
Selangor
Malaysia

Saurabh Singh
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Sheetu Wadhwa
School of Pharmaceutical Sciences
Lovely Professional University
Phagwara, Punjab
India

Sarath Sennimalai
KCT Business School
Kumaraguru College of Technology
Coimbatore, Tamil Nadu
India

S D Sivakumar
Department of Agricultural and Rural Management
Tamil Nadu Agricultural University
Coimbatore, Tamil Nadu
India

Zhang Lujie
School of Shidai Tourism and Aviation Management
Haikou University of Economics
Haikou, Hainan
China

Shida Irwana Omar
School of Housing, Building and Planning
Universiti Sains Malaysia
Penang
Malaysia

S Srilalitha G Kumari
Department of Entrepreneurship
GITAM School of Business, GITAM Deemed to be University
Hyderabad, Telangana
India

Subhra Pattanaik
School of Hotel Management, Faculty of Hospitality and Tourism Management
Siksha 'O' Anusandhan (SOA) Deemed to be University
Bhubaneswar, Odisha
India

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