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Future Books

AI, Influencers and Immersive Tech in Consumer Market
Neeraj Kumar Vats, Lalit Singla, Bhupinder Pal Singh Chahal and Anju B. Nandrajog
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Green Business Growth: Blending Finance and Marketing for a Sustainable Future
Shakeb Akhtar, Mohd. Azhar and Muneer Shaik
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Marketing in a Digital World: Strategies, Evolution, and Global Impact
Amitabh Verma
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Marketing in the Metaverse: Strategies for the Virtual Frontier
Neeraj Kumar Vats, Praveen Kumar and Khem Chand
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Phygital Retail: Augmented Reality and the Future of Shopping
Gaurav Jangra, Ajai Pal Sharma, Amit Kohli and Satinder Kumar
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Rebuilding Brands from Within: The Inverted Funnel Approach to Internal Marketing
Jyoti Kukreja, Perry Lyle, Rouby Mavyan, Geetha Manoharan, Veena Tewari, Sudip Wagle and Swapnil Morande
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The Future of Customer Engagement: AI, Privacy, and Sustainable CRM
Kritika Gupta, Harpominder Jit and Satinder Pal Singh
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The Metaverse Era: Reinventing Customer Engagement and Digital Marketing
Ram Singh, Rohit Bansal, Fazla Rabby, Pooja Chaturvedi Sharma and Mandeep Kaur
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Viral Marketing: Understanding How it Works and Transforms Marketing Strategies
Manjit Kour and Kavita Rani
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