Marketing in a Digital World: Strategies, Evolution, and Global Impact
Amitabh Verma
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Marketing in the Metaverse: Strategies for the Virtual Frontier
Neeraj Kumar Vats, Praveen Kumar and Khem Chand
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Rebuilding Brands from Within: The Inverted Funnel Approach to Internal Marketing
Jyoti Kukreja, Perry Lyle, Rouby Mavyan, Geetha Manoharan, Veena Tewari, Sudip Wagle and Swapnil Morande
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The Metaverse Era: Reinventing Customer Engagement and Digital Marketing
Ram Singh, Rohit Bansal, Fazla Rabby, Pooja Chaturvedi Sharma and Mandeep Kaur
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