Editors: Narendra Kumar, Pradipta Banerjee

AI-Driven Entrepreneurship: Strategies for Financial Success in Startups and Economies

eBook: US $49 Special Offer (PDF + Printed Copy): US $104
Printed Copy: US $79
Library License: US $196
ISBN: 979-8-89881-298-0 (Print)
ISBN: 979-8-89881-297-3 (Online)
Year of Publication: 2026
DOI: 10.2174/97988988129731260101

Introduction

AI-Driven Entrepreneurship: Strategies for Financial Success in Startups and Economies explores how AI enhances innovation, optimizes operations, strengthens risk management, and drives economic development across both emerging and advanced markets.

The book brings together global research, case studies, and conceptual insights, presenting diverse applications of AI—from startup transformation in India and fintech advances to rural tourism, UPI adoption, healthcare innovation, digital marketing, and financial forecasting. With contributions from scholars and practitioners across India, Nepal, Spain, and beyond, the book provides a broad international perspective on the opportunities and challenges of AI-driven entrepreneurship.


Key Features

  • - Integrates multidisciplinary perspectives from commerce, economics, and management.
  • - Presents real-world case studies and empirical research across diverse industries and global contexts.
  • - Examines AI’s impact on financial forecasting, risk mitigation, human capital, tourism, digital marketing, and emerging technologies.
  • - Combines theoretical frameworks with practical tools and strategic insights for startups and enterprises.
  • - Guides readers on leveraging AI for innovation, operational efficiency, and sustainable business growth.

Target Readership :

Academics, researchers, business students, entrepreneurs, startup founders, and corporate strategists.

Preface

It is a matter of great pleasure and extreme privilege for us to place before the valued and learned academicians, professionals, researchers, and students the edited book titled ‘AI-Driven Entrepreneurship: Strategies for Financial Success in Startups and Economies’. The transformative power of Artificial Intelligence (AI) has redefined the entrepreneurial landscape of the globe, posing challenges as well as fostering unprecedented opportunities. As startups and economies strive to navigate an era of rapid technological evolution, AI emerges as a key enabler for innovation, operational efficiency, and financial success, both in the short term and the long term. Recognizing this shift, the present volume aims to explore the intricate relationship between AI and entrepreneurship through a multidisciplinary lens and is expected to serve as a repository of cutting-edge research, insights, and case studies, shedding light on the multidimensional opportunities and challenges presented by AI-driven entrepreneurship.

The book brings together an array of unpublished and original research papers, articles, and case studies from a diverse cohort of academicians, research scholars, corporate leaders, and social scientists from disciplines like Commerce, Economics, and Management, aiming to curate a holistic compendium that delves into the theme of AI-driven entrepreneurship from multidisciplinary perspectives. From strategy formulation to financial planning, the book addresses key aspects of leveraging AI for startup success, while also examining its broader implications for the economic development of nations around the globe. The response to this initiative was overwhelming, with high-quality submissions from various parts of the world, including Spain, Nepal, and a multitude of academic institutions and professional bodies across India. The resulting contributions represent a wide array of theoretical frameworks, empirical analyses, and practical insights into different dimensions of the focal theme of the book, making this piece of work a comprehensive resource for both academic and professional readers.

Besides, the chapters included in this volume underscore the transformative potential of AI in entrepreneurship. They examine its applications across various domains, including social media, human capital management, financial risk mitigation, digital marketing, healthcare, and niche areas, such as rural tourism and online gambling platforms. These studies highlight the diverse ways AI tools and strategies are being leveraged to enhance operational efficiency, optimize costs, mitigate risks, and unlock new opportunities for innovation and growth. The topics covered reflect the broad applicability of AI in driving financial success and fostering resilience in startups, as well as its role in addressing challenges in specific economic and cultural contexts.

The research works in this volume explore how AI is influencing entrepreneurial strategies in both emerging economies and established markets. The contributions examine its impact on payment ecosystems, its ability to drive innovation in financial technology, and its role in redefining workforce management through automation and data analytics. Furthermore, the studies delve into the integration of AI in formulating digital marketing strategies, providing tools and insights for startups that enable them to enhance their market presence and customer engagement. Additionally, the volume offers perspectives on how AI is shaping the tourism sector, healthcare services, and even ethical considerations surrounding its applications in industries like online gambling.

The diversity of the contributions in this volume not only underscores the pervasive influence of AI but also highlights the ingenuity of researchers and practitioners in harnessing the potential of AI to solve complex challenges and capitalize on emerging opportunities. The contributors, hailing from varied geographical and professional backgrounds, have enriched the academic discourse by offering perspectives that are as diverse as the subject matter itself. From theoretical explorations to empirical studies, the chapters collectively illuminate the transformative potential of AI in shaping the entrepreneurial landscape of the future.

This book is designed to serve as a valuable resource for a wider group of readers, including academicians, researchers, students, corporate strategists, and policymakers. By offering both conceptual and practical insights, the present volume aims to empower readers with the knowledge and tools needed to navigate the evolving landscape of AI-driven entrepreneurship. As technological advancements continue to redefine the entrepreneurial ecosystem, we hope this volume will inspire and guide readers to harness AI in achieving and sustaining financial success and corporate sustainability.

We extend our heartfelt gratitude to all the contributors for their diligent efforts in contributing enriched and insightful research works, without which this academic endeavour would not be a meaningful and fruitful one. We also acknowledge the support of Bentham Science Books, whose commitment to publishing quality academic works has enabled us to bring this vision to fruition. It is our sincere hope that this book will spark meaningful discussions, inspire innovative practices, and contribute to the burgeoning field of AI-driven entrepreneurship in a meaningful way.

Dr. Narendra Kumar
Department of Management Studies
Kumaun University, Nainital, Uttarakhand, India

&

Dr. Pradipta Banerjee
Department of Commerce
Department of Business Administration
SKB University, Purulia, West Bengal, India