Author: Esther Asiedu

Affiliation: Department of Management Studies, Business School Ghana Communication, Technology University, Tesano-Accra, Ghana

AI-driven Strategic Management: Navigating the Future of Business

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISBN: 979-8-89881-145-7 (Print)
ISBN: 979-8-89881-144-0 (Online)
Year of Publication: 2025
DOI: 10.2174/9798898811440125010001

Introduction

AI-Driven Strategic Management: Navigating the Future of Business provides both conceptual clarity and practical guidance in AI-driven Strategic Management, equipping readers with the knowledge to harness AI in navigating uncertainty and sustaining long-term competitiveness.

Beginning with an overview of the AI revolution in strategic management, the book discusses organizational enablers of AI adoption, including culture, talent, and leadership. Subsequent chapters examine how AI transforms decision-making, market forecasting, competitive positioning, and resource allocation across time, talent, and capital. The volume also integrates global perspectives, highlighting opportunities and challenges in emerging markets such as Africa. Real-world case studies reinforce theoretical insights, ensuring readers grasp both the opportunities and risks of AI in business strategy.

Key Features:

  • - Explains the evolving role of AI in shaping modern strategic management.
  • - Demonstrates AI’s impact on decision-making, market forecasting, and competitive positioning.
  • - Addresses ethics, governance, and sustainability in AI-driven strategies.
  • - Highlights global perspectives with a focus on emerging markets.
  • - Provides practical insights through real-world case studies and applications.


Readership:

Business leaders, corporate strategists, policymakers, entrepreneurs, and MBA students.

Preface

In recent years, AI has moved from being a futuristic concept to a fundamental driver of business transformation. When I first began researching the intersection of AI and strategic management, it became clear that we are witnessing a paradigm shift in how businesses approach strategy. The ability to process and analyze data at scale, automate decision-making processes, and anticipate market changes in real-time is giving businesses an unprecedented level of agility and foresight.

This book is the culmination of years of research, analysis, and conversations with thought leaders and practitioners in the fields of AI and business strategy. I have witnessed firsthand the profound changes that AI has brought to organizations across various sectors, from finance and healthcare to manufacturing and retail. However, there is still a gap in understanding how to fully integrate AI into strategic management frameworks. Many organizations are either hesitant to adopt AI due to fear of the unknown, or they have implemented AI solutions without a cohesive strategy to guide their usage.

AI-driven Strategic Management: Navigating the Future of Business aims to bridge this gap by offering both theoretical insights and practical approaches. My hope is that this book will empower business leaders to confidently embrace AI as a powerful tool for innovation, optimization, and long-term success.

Esther Asiedu
Department of Management Studies
Business School Ghana Communication
Technology University, Tesano-Accra
Ghana