The Metaverse Era: Reinventing Customer Engagement and Digital Marketing

Editors: Ram Singh, Rohit Bansal, Fazla Rabby, Pooja Sharma, Mandeep Kaur

The Metaverse Era: Reinventing Customer Engagement and Digital Marketing

ISBN: 979-8-89881-037-5
eISBN: 979-8-89881-036-8 (Online)

Introduction

The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaverse—through tools like VR, AR, blockchain, and gamification—is reshaping customer engagement, branding, and market presence.

Spanning a range of timely topics, the chapters address marketing in virtual environments, the role of immersive storytelling, the adoption of Metaverse strategies in retail and finance, and the ethical implications of data use in digital ecosystems. Real-world applications, case studies, and bibliometric analyses provide a rich foundation for understanding how businesses can leverage digital innovation to craft impactful, future-forward marketing experiences.

Key Features:

  • - Explores VR, AR, and blockchain applications in marketing.
  • - Presents strategies for brand engagement in immersive environments.
  • - Examines ethical and privacy considerations in virtual spaces.
  • - Offers insights from global case studies and research trends.
  • - Guides marketers through Metaverse integration and strategic planning.


Readership:

An essential resource for marketing professionals, entrepreneurs, researchers, and students looking to understand and thrive in the next generation of digital engagement.

Contributors

Editor(s):
Ram Singh
School of Banking, Financial Services and Insurance Management
Symbiosis University of Applied Sciences
Indore, Madhya Pradesh
India


Rohit Bansal
Department of Management
Vaish College of Engineering
Rohtak, Haryana
India


Fazla Rabby
Stanford Institute of Management & Technology
Sydney
Australia


Pooja Sharma
Apeejay School of Management
New Delhi
India


Mandeep Kaur
Mittal School of Business
Lovely Professional University
Phagwara, Punjab 144411
India




Contributor(s):
Abdul Ghani Faiyyaz
Department of Commerce
SRM University
Sikkim
India


Abdullah Malik
Department of Commerce
JAIN Online, Jain (Deemed to be University)
Bengaluru
India


Abhilasha Singh Upadhyaya
Jaipuria Institute of Management
Jaipur
Rajasthan
India


Amit Joshi
Guru Nanak Khalsa Institutes of Technology and Management- Technical Campus
Yamunanagar (Haryana)
India


Ankita Gupta
Department of Management Studies
The Technological Institute of Textile and Sciences
Bhiwani, Haryana
India


Abhijit Vhatkar
Global Business School and Research Centre
Dr. D. Y. Patil Vidyapeeth
Pune
India


A. Dixit
Department of Electronics & Communication Engineering
IET, Bundelkhand University, Jhansi
Uttar Pradesh
India


Brijendra Singh Yadav
School of Law & Legal Affairs
Noida International University
India


Deepanshi Aggarwal
Department of Management Studies
The Technological Institute of Textile and Sciences
Bhiwani, Haryana
India


Fazla Rabby
Stanford Institute of Management and Technology
Sydney
Australia


Indira Bhati
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University), Mullana
Ambala, Haryana
India


Jyoti Mahajan
MBA department, I.T.S
Mohan Nagar
Ghaziabad
India


Jaya Sharma
Department of Commerce
Guru Nanak Khalsa Institute of Technology and Management
Yamuna Nagar, Haryana
India


Jasminal Kaur
Chandigarh Business School of Administration
Chandigarh Group of Colleges, Landran
Punjab
India


Kamaljeet Kaur
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University), Mullana
Ambala, Haryana
India


Lavisha
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University), Mullana
Ambala, Haryana
India


M. Tanzeem Raza
School of Management Science
Maulana Abul Kalam Azad University of Technology
West Bengal
India


Mohammad Ahsan Khan
Department of Finance and Banking
College of Business Administration, Jazan University
Jazan
KSA


Mike Rayner
School of Sport, Health and Exercise Science
University of Portsmouth
Portsmouth
United Kingdom


M. Govardhan Reddy
Department of Management Studies
Aditya Engineering College(A), Surampalem
East Godavari District Andhra Pradesh
India


Nitin Saxena
Department of Management Studies
Institute of Technology and Science, Mohan Nagar
Ghaziabad (UP) 201007
India


Neha Sabharwal
MBA department, I.T.S
Mohan Nagar
Ghaziabad
India


Naznin
Department of Humanities and Social Sciences
Quantum University, Roorkee
Uttarakhand
India


Puneet Kumar
Department of Management Studies
Institute of Technology and Science, Mohan Nagar
Ghaziabad (UP) 201007
India


Pallavi Bhardwaj
Department of Commerce and Finance
Quantum University, Roorkee
Uttarakhand
India


Pravin Chavan
Global Business School and Research Centre
Dr. D. Y. Patil Vidyapeeth
Pune
India


Rupali Khurana
Department of Commerce and Finance
Quantum University, Roorkee
Uttarakhand
India


Rishabh Jain
Center for Management Studies
Symbiosis International (Deemed) University
Noida, Uttar Pradesh
India


Rajit Verma
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University), Mullana
Ambala, Haryana
India


Ravi Chandra
Department Of Management Studies
Vardhaman College of Engineering, Kacharam
Shamshabad, Telangana
India


Rupinder Singh
Chitkara University Institute of Engineering and Technology
Chitkara University
Rajpura
India


Rajit Verma
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University)
Ambala, Haryana
India


Ravish Arora
MM Engineering College
Maharishi Markandeshwar (Deemed to be University)
Ambala, Haryana
India


Srikrishna Swaroop VT
Department of Commerce
JAIN Online, Jain (Deemed to be University)
Bengaluru
India


Sardar Mohammadi
Department of Physical Education
Faculty of Social and Humanity Sciences, University of Kurdistan
Kurdistan
Iran


Seyyed Iman Ghaffarisadr
Department of Sport Management and Biomechanics
Faculty of Educational Sciences, University of Mohaghegh Ardabili
Ardabil
Iran


Shiv Sagar Vishwakarma
Department of Management
PSIT College of Higher Education
Kanpur
India


Santosh Kumar Pandey
Department of Management
PSIT College of Higher Education
Kanpur
India


Surendra Tiwari
Department of Management Studies
Institute of Technology and Science, Mohan Nagar
Ghaziabad (UP) 201007
India


Sachin Chauhan
Department of Management Studies
COER University, Roorkee
Uttarakhand
India


Singh K. Vinod
Department of Electronics & Communication Engineering
IET, Bundelkhand University, Jhansi
Uttar Pradesh
India


Simerjeet Singh Bawa
Chitkara Business School
Chitkara University, Rajpura
Punjab
India


Tapsi Rana
Department of Humanities and Social Sciences
Quantum University, Roorkee
Uttarakhand
India


V.C. Jeyaratha
Department of Commerce
Holy Cross Home Science College, Thoothukudi
Tamil Nadu
India


Vinay Pal Singh
Department of Commerce and Finance
Quantum University, Roorkee
Uttarakhand
India


Vinaytosh Mishra
Institute of AI in Healthcare
College of Healthcare Management & Economics
Gulf Medical University, Ajman
United Arab Emirates


Vilis Pawar
Global Business School and Research Centre
Dr. D. Y. Patil Vidyapeeth
Pune
India


Y. Suryanarayana Murthy
Department of Management Studies
Vardhaman College of Engineering
Shamshabad, Telangana
India


Zakir Ali
Department of Electronics & Communication Engineering
IET, Bundelkhand University, Jhansi
Uttar Pradesh
India




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