Sustainable Management Practices (Volume 1) Agile Sustainable Marketing: Navigating Towards

Editors: Dipak Saha, Mrinal Kanti Das, Sudhir Rana, Kavita Sharma, Swati Mukherjee

Sustainable Management Practices (Volume 1) Agile Sustainable Marketing: Navigating Towards

ISBN: 978-981-5324-07-5
eISBN: 978-981-5324-06-8 (Online)

Introduction

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.

Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform their marketing strategies into drivers of meaningful change.

Key Features:

  • - Blends agile methodologies with sustainable marketing frameworks to drive innovation.
  • - Integrates environmental, social, and ethical principles into brand strategies.
  • - Applies circular economy, community-based branding, and sustainable packaging practices.
  • - Leverages AI, digital transformation, and green supply chains for competitive advantage.
  • - Provides actionable, research-based approaches using global case studies and practical tools.


Readership:

Ideal for marketing professionals, management educators, and postgraduate business students. Also relevant for entrepreneurs, policymakers, and corporate leaders seeking to align business growth with sustainability goals.

Contributors

Editor(s):
Dipak Saha
Department of Management
Institute of Engineering & Management
Kolkata
India


Mrinal Kanti Das
Department of Commerce
Kanchrapara College
West Bengal
India


Sudhir Rana
College of Healthcare Management & Economics at Gulf Medical University
Ajman
UAE


Kavita Sharma
Department of Commerce
Faculty of Commerce & Business
University of Delhi
Delhi
India


Swati Mukherjee
Department of Management
Institute of Engineering & Management
Kolkata
India




Contributor(s):
Ajinkya Kamble
Sri Balaji University, Pune (SBUP)
Pune, Maharashtra
India


Ankita Sharma
IPS Academy Institute of Business Management and Research
Indore, Madhya Pradesh
India


Bindi Varghese
Tourism Management
CHRIST (Deemed to be University)
Bengaluru
India


Debarshi Ghosh
Meghnad Saha Institute of Technology
Kolkata
India


Devika Rani Jakkayan
Department of Economics
Mannar Thirumalai Naicker College
Pasumalai, Madurai
India


Dhanabalan Thangam
Presidency Business School
Presidency College
Bengaluru
India


Dimple Saini
Sri Balaji University, Pune (SBUP)
Pune, Maharashtra
India


Emilda K. Joseph
School of Commerce and Professional Studies
Marian College, Kuttikanam (Autonomous)
Idukki, Kerala
India


Harini Palani
Department of Home Science - Food Science
Nutrition, and Dietetics, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chromepet, Affiliated to the University of Madras
Chennai, Tamil Nadu
India


Inayath Ahamed Sikkander Basheer
Kalasalingam Business School
Kalsalingam Academy of Research and Education
Tamil Nadu
India


Isha Kaur Rakhra
Department of Business Administration
Awadhesh Pratap Singh University
Rewa, MP
India


Jinendra Kumar Jain
Department of Commerce
Dr. Harisingh Gour Vishwavidyalaya
Sagar, M.P.
India


Kavitha R. Gowda
Alliance School of Business
Alliance University
Bengaluru
India


Mrinmoy Bhattacharjee
Alliance School of Business
Alliance University
Bangalore
India


Mainak Chakraborty
Department of Management Studies
Swami Vivekananda University
West Bengal
India


Mrinal Kanti Das
Department of Commerce
Kanchrapara College
Kanchrapara, West Bengal
India


Mohit Agrawal
Department of Commerce
Dr. Harisingh Gour Vishwavidyalaya
Sagar, M.P.
India


Moumita Roy
School of Management Studies
JIS University
West Bengal
India


Manisha Paliwal
Sri Balaji University, Pune (SBUP)
Pune, Maharashtra
India


Nilanjan Ray
School of Management Studies
JIS University
West Bengal
India


Niyasha Patra
Brainware University
Kolkata
India


Namrata Kishnani
The Bhopal School of Social Sciences
CRIM-Barkatullah University
Madhya Pradesh
India


Nagarjuna G.
School of Business and Management
Christ University
Bangalore
India


Pallabi Mukherjee
IPS Academy Institute of Business Management and Research
Indore, Madhya Pradesh
India


Pradyut Sarkar
Department of Computer Science and Engineering
Maulana Abul Kalam Azad University of Technology
West Bengal
India


P.R. Jeyalakshmi
Dr. John Matthai Centre
Regional Centre of Calicut University
Thrissur
India


Poornima Nair
School of Business and Management
Christ University
Bangalore
India


Pradeep Kumar Das
Sikkim Central University
Sikkim
India


Renu Agarwal
Department of Home Science - Food Science
Nutrition, and Dietetics, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chromepet, Affiliated to the University of Madras
Chennai, Tamil Nadu
India


Shafique Ahmed
Department of Management Studies
Supreme Knowledge Foundation Group of Institutions
West Bengal
India


Sayantan Dass
Department of Computer Science
Techno College Hooghly
Chinsura, Hooghly, West Bengal
India


Soumya Mukherjee
Department of Management Studies
Techno College Hooghly
Chinsura, Hooghly, West Bengal
India


Sujoy Mistry
Department of Computer Science and Engineering
Maulana Abul Kalam Azad University of Technology
West Bengal
India


Salini B. Nair
Holy Grace Academy of Management Studies
Mala, Kerala
India


Sunita Kumar
School of Business and Management
Christ University
Bangalore
India


Shraddha Singh
Department of Commerce
AKS University
Satna, M.P.
India


Shraddha Bhattacharjee
Alliance School of Business
Alliance University
Bangalore
India


Sanchita Choudhury
Alliance School of Business
Alliance University
Bangalore
India


Suraj Sharma
Adamas University
Kolkata
India


Sri Varshni Jayaraman
Department of Home Science - Food Science
Nutrition, and Dietetics, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chromepet, Affiliated to the University of Madras
Chennai, Tamil Nadu
India


Sanjeev S. Padashetty
Alliance School of Business
Alliance University
Bengaluru
India


Satheesh Pandian Murugan
Department of Economics
Arumugam Pillai Seethai Ammal College
Tiruppattur, Sivaganga, Tamil Nadu
India


Shivi Khanna
School of Business and Management
Christ University
Bangalore
India


Tanmoy Majumdar
School of Management Studies
JIS University
West Bengal
India


Vijay Prakash Gupta
Institute of Business Management
GLA University
Mathura
India


Vivek Sharma
The Bhopal School of Social Sciences
CRIM-Barkatullah University
Madhya Pradesh
India


Wasswa Shafik
School of Digital Science
Universiti Brunei Darussalam, Gadong, BE1410, Brunei Darussalam Dig Connectivity Research Laboratory (DCRLab)
Kampala
Uganda




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