Contemporary Business Practices and Sustainable Strategic Growth

Editors: Rakesh Kumar Dhar Dubey, Indranil Mutsuddi, Sulagna Das, Surjyasikha Das, Nilanjan Ray

Contemporary Business Practices and Sustainable Strategic Growth

ISBN: 978-981-5322-08-8
eISBN: 978-981-5322-07-1 (Online)

Introduction

Contemporary Business Practices and Sustainable Strategic Growth explores the dynamic relationship between technological advancements, economic development, and sustainability. Covering diverse industries, this volume highlights the role of innovation in shaping modern business practices, from AI-driven financial markets to augmented reality in e-commerce. It examines topics such as crowdfunding for socio-economic impact, workforce retention in IT, waste management, automation in the automobile sector, and the influence of AI on consumer behavior. The book also covers financial inclusion, stock market prediction, and challenges in India's banking sector, while addressing cultural preservation, labor training, and competition law.

Key Features:

  • - Interdisciplinary research on innovation, sustainability, and business strategy.
  • - Case studies on AI, digital economy, financial markets, and consumer behavior.
  • - Insights into workforce management, education, and industry-specific challenges.
  • - Practical models for sustainable business development.


Readership

This book is essential for researchers, academics, industry professionals, and policymakers interested in economic growth and sustainable business strategies.

Contributors

Editor(s):
Rakesh Kumar Dhar Dubey
Faculty of Management
JIS University
West Bengal
India


Indranil Mutsuddi
Faculty of Management
JIS University
West Bengal
India


Sulagna Das
Faculty of Management
JIS University
West Bengal
India


Surjyasikha Das
Faculty of Management
JIS University
West Bengal
India


Nilanjan Ray
Faculty of Management
JIS University
West Bengal
India




Contributor(s):
Apratim Bose
Department of Management Studies
Asansol Engineering College
Paschim Bardhaman, West Bengal
India


Aparup Pakhira
Department of Juridical Sciences
JIS University
West Bengal
India


Arpita Roy (Dey)
Department of Business Administration (HR)
The University Burdwan
West Bengal
India


Chitra Kisku
Department of Management Studies
Asansol Engineering College
Paschim Bardhaman, West Bengal
India


Debarshi Debarshi
Department of Management Studies
Meghnad Saha Institute of Technology
West Bengal
India


Indranil Mutsuddi
Faculty of Management
JIS University
West Bengal
India


Manta Dey
Amity University
Kolkata
India


Moumita Roy
Faculty of Management
JIS University
West Bengal
India


Manmeet Kour
Department of Management Studies
Asansol Engineering College
Paschim Bardhaman, West Bengal
India


Monoswita Chakraborty
Department of Management Studies
Asansol Engineering College
Paschim Bardhaman, West Bengal
India


Mrinal Kanti Das
Department of Commerce
Kanchrapara College
Kanchrapara, West Bengal
India


Manali Chowdhury
Department of Business Administration
University of Engineering and Management
Kolkata
India


Nilanjan Ray
Faculty of Management
JIS University
West Bengal
India


Nirmal Chandra Roy
Department of Business Administration (HR)
The University Burdwan
West Bengal
India


Pritilata Pritilata
Siksha 'O' Anusandhan University
Bhubaneswar
Odisha
India


Priyanka Chakraborty
Faculty of Management
JIS University
West Bengal
India


Priyo Das
Faculty of Management
JIS University
West Bengal
India


Rupsha Dey
CAFRAL
Reserve Bank of India
Mumbai
India


Robin K. Agarwal
Asansol Engineering College
Asansol
West Bengal
India
/
Faculty of Management Studies
JIS University
West Bengal
India


Rakesh Kumar Dhar Dubey
Faculty of Management Studies
JIS University
West Bengal
India


Soumadwip Paul
Department of Management Studies
Asansol Engineering College
Paschim Bardhaman, West Bengal
India


Smita S. Mahapatra
Siksha 'O' Anusandhan University
Bhubaneswar
Odisha
India


Surjyasikha Das
Faculty of Management
JIS University
West Bengal
India


Sohom Majumder
Department of Business Administration
JIS College of Engineering
West Bengal
India


Sudip Basu
Department of Management Studies
Asansol Engineering College, Paschim Bardhaman
West Bengal
India


Swati Pal
School of Business and Economics
Adamas University
West Bengal
India


Somnath Chakraborty
Department of Business Administration
Narula Institute of Technology
West Bengal
India


Sulagna Das
Faculty of Management
JIS University
West Bengal
India


Sulagna Das
Faculty of Management
JIS University
West Bengal
India


Soumadip Kundu
Department of Juridical Sciences
JIS University
West Bengal
India


Soumya Mukherjee
Department of Management Studies
Techno India (Hooghly Campus), Chinsura
Hooghly, West Bengal
India


Sayantan Dass
Department of Computer Science and Engineering
Maulana Abul Kalam Azad University of Technology
West Bengal
India


Tanaya Das
Faculty of Management
JIS University
West Bengal
India


Tanmoy Majumder
Faculty of Management
JIS University
West Bengal
India


Vivekananda Biswas
Department of Business Administration
JIS College of Engineering
West Bengal
India