Editors: Rakesh Kumar Dhar Dubey, Indranil Mutsuddi, Sulagna Das, Surjyasikha Das, Nilanjan Ray

Contemporary Business Practices and Sustainable Strategic Growth

eBook: US $69 Special Offer (PDF + Printed Copy): US $118
Printed Copy: US $83
Library License: US $276
ISBN: 978-981-5322-08-8 (Print)
ISBN: 978-981-5322-07-1 (Online)
Year of Publication: 2025
DOI: 10.2174/97898153220711250101

Introduction

Contemporary Business Practices and Sustainable Strategic Growth explores the dynamic relationship between technological advancements, economic development, and sustainability. Covering diverse industries, this volume highlights the role of innovation in shaping modern business practices, from AI-driven financial markets to augmented reality in e-commerce. It examines topics such as crowdfunding for socio-economic impact, workforce retention in IT, waste management, automation in the automobile sector, and the influence of AI on consumer behavior. The book also covers financial inclusion, stock market prediction, and challenges in India's banking sector, while addressing cultural preservation, labor training, and competition law.

Key Features:

  • - Interdisciplinary research on innovation, sustainability, and business strategy.
  • - Case studies on AI, digital economy, financial markets, and consumer behavior.
  • - Insights into workforce management, education, and industry-specific challenges.
  • - Practical models for sustainable business development.


Readership

This book is essential for researchers, academics, industry professionals, and policymakers interested in economic growth and sustainable business strategies.

Preface

- Pp. i-v (5)
Rakesh Kumar Dhar Dubey, Indranil Mutsuddi, Sulagna Das, Surjyasikha Das, Nilanjan Ray
Download Free

List of Contributors

- Pp. vi-vii (2)

Download Free

Can Crowdfunding be Instrumental to Sustainable Economic Impact on Corporate Social Responsibility? An Empirical Analysis in the Indian Landscape

- Pp. 1-15 (15)
Manta Dey*, Rupsha Dey

PDF Price: $15

View Abstract Purchase Chapter

Impact of Social Factors on Employee Intention-toStay: A Study on Selected Information Technology Organizations

- Pp. 16-34 (19)
Indranil Mutsuddi*

PDF Price: $15

View Abstract Purchase Chapter

Harmonizing Sustainable Management of Medical and E-Waste with AI in the Face of Climate Change

- Pp. 35-55 (21)
Tanmoy Majumder*, Nilanjan Ray, Indranil Mutsuddi, Moumita Roy

PDF Price: $15

View Abstract Purchase Chapter

The Role of Augmented Reality in Shaping Online Shopping Preference: A Systematic Review

- Pp. 56-71 (16)
Manmeet Kour*, Chitra Kisku, Apratim Bose, Sudip Basu

PDF Price: $15

View Abstract Purchase Chapter

Driving The Future: The Interplay between Consumer Preferences and Technological Innovation in the Automobile Industry

- Pp. 72-91 (20)
Soumadwip Paul*, Monoswita Chakraborty, Sudip Basu

PDF Price: $15

View Abstract Purchase Chapter

The Impact of Social Media on Brand Image and Brand Loyalty in the Hotel Industry

- Pp. 92-108 (17)
Pritilata Acharya*, Smita S. Mahapatra

PDF Price: $15

View Abstract Purchase Chapter

Employee Satisfaction and Productivity in the Digital Era in the Higher Educational Institutes of West Bengal: An Empirical Study

- Pp. 109-128 (20)
Priyanka Chakraborty*, Indranil Mutsuddi

PDF Price: $15

View Abstract Purchase Chapter

AI-Enhanced Retail Experiences and its Impact on Customer Repeat Purchase Intention

- Pp. 129-150 (22)
Priyo Das*, Surjyasikha Das

PDF Price: $15

View Abstract Purchase Chapter

Stock Closing Price Prediction of FAANG Companies: A Comparative Analysis of Selected Machine Learning Models

- Pp. 151-169 (19)
Sohom Majumder*, Swati Pal, Vivekananda Biswas

PDF Price: $15

View Abstract Purchase Chapter

Financial Inclusion of the MSME Sector in India

- Pp. 170-185 (16)
Somnath Chakraborty*, Sulagna Das

PDF Price: $15

View Abstract Purchase Chapter

Role of AI in Reshaping the Investment Behaviour of Individuals in Digital Economy

- Pp. 186-200 (15)
Tanaya Das*, Sulagna Das

PDF Price: $15

View Abstract Purchase Chapter

Sustainable Business Development Models of Rural Handicraft: A Study on Pattachitra

- Pp. 201-215 (15)
Nilanjan Ray*, Debarshi Ghosh, Tanmoy Majumder

PDF Price: $15

View Abstract Purchase Chapter

Providing Leniency to the Cartel Offenders Amid Pandemic: An Error or Covid Pass?

- Pp. 216-227 (12)
Soumadip Kundu*, Aparup Pakhira

PDF Price: $15

View Abstract Purchase Chapter

Redefining Customer Behaviour with Service Robots: A Metaperception Lens via Bibliometric Analysis

- Pp. 228-248 (21)
Soumya Mukherjee, Mrinal Kanti Das*, Sayantan Dass, Manali Chowdhury

PDF Price: $15

View Abstract Purchase Chapter

Impact of Stressed Assets on Bank’s Performance: A Study of Indian Banks Using Panel Data Analysis

- Pp. 249-267 (19)
Sulagna Das*

PDF Price: $15

View Abstract Purchase Chapter

Fusion: A Global Approach for Generation Z

- Pp. 268-284 (17)
Moumita Roy*

PDF Price: $15

View Abstract Purchase Chapter

Impact of Training on the Performance of the Worker: Study of the North Bengal Region of the Indian Tea Industry

- Pp. 285-297 (13)
Nirmal Chandra Roy*, Arpita Roy (Dey)

PDF Price: $15

View Abstract Purchase Chapter

Business Model, Startup and Unicron: A Systematic Literature Review

- Pp. 298-314 (17)
Robin K. Agarwal*, Rakesh Kumar Dhar Dubey

PDF Price: $15

View Abstract Purchase Chapter

Subject Index

- Pp. 315-320 (6)
Rakesh Kumar Dhar Dubey, Indranil Mutsuddi, Sulagna Das, Surjyasikha Das, Nilanjan Ray
Download Free