Editors: Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.

Series Title: Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies

Digital Transformation in African SMEs: Emerging Issues and Trends

Volume 3

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISSN: 2737-5722 (Print)
ISSN: 2737-5730 (Online)
ISBN: 978-981-5223-38-5 (Print)
ISBN: 978-981-5223-37-8 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152233781240301

Introduction

This 2 volume set aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.

Readership

Educators, policymakers, entrepreneurs, researchers, and students.

Preface

The conduct of business has been distorted by globalization and the rise of technological innovation. Several organizations are now using information technology when it comes to providing services to their clients. To that end, studies regarding consumers of online products in Africa were necessary to learn more about the variables that drive the uptake of online shopping and how that affects customers' willingness to do so. Digital transformation (DT) is the most trending in both society and business, whilst SMEs/MSMEs are the largest forms of business globally. Hence electronic commerce for SMEs’ success in developing countries with a focus on Africa is necessary. We added the challenges faced by SMEs in the adoption of digital transformation in Africa by exploring big data, email marketing factors influencing the adoption of technology, and the effect of DT on Small and Medium Enterprises. The book also discusses digital transformation tools like Big Data, AI, ML, IoT, and Social media (Facebook, Telegram, Instagram, Twitter, and Google in Africa), etc. for SMEs.

Mohammed Majeed
Department of Marketing
Tamale Technical University
Tamale-Ghana

Awini Gideon
Department of Marketing
Tamale Technical University
Tamale-Ghana

Abdul-Razak Abubakari
Department of Accountancy
Tamale Technical University
Tamale-Ghana

&

Jayadatta S.
KLE’s Institute of Management Studies (IMSR)
Hubballi, Karnataka 580031
India