Editors: Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.

Series Title: Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies

Digital Transformation in African SMEs: Emerging Issues and Trends

Volume 3

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISSN: 2737-5722 (Print)
ISSN: 2737-5730 (Online)
ISBN: 978-981-5223-38-5 (Print)
ISBN: 978-981-5223-37-8 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152233781240301

Introduction

This 2 volume set aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.

Readership

Educators, policymakers, entrepreneurs, researchers, and students.

Contributors

Editor(s):
Mohammed Majeed


Abdul-Razak Abubakari


Awini Gideon


Jayadatta S.




Contributor(s):
Abas S.
Tamale Technical University
Tamale
Ghana


Alhassan Fatawu
Tamale Technical University
Tamale
Ghana


Alhassan F.
Department of Marketing
Tamale Technical University
Tamale-Ghana


Amin Ayarnah
Department of Marketing and Entrepreneurship, University of Ghana Business School
University of Ghana, Legon
Accra
Ghana


Abdul-Mumin Khalid
E. P. College of Education
Bimbilla
Ghana


Awini Gideon
Department of Marketing
Tamale Technical University
Tamale-Ghana


Bright Kwame Owusu
Department of Marketing
Tamale Technical University
Tamale-Ghana


Jonas Yomboi
St. John’s Integrated Senior High/Tech. School – Navrongo
Ghana


Kwasi Nkayi
Tamale Teaching Hospital
Tamale
Ghana


Mohammed Abdul-Basit Fuseini
Department of Marketing
Tamale Technical University
Tamale-Ghana


Mohammed Majeed
Department of Marketing
Tamale Technical University
Tamale-Ghana


Mahmoud Abdulai Mahmoud
Department of Marketing and Entrepreneurship
University of Ghana Business School
Legon-Accra
Ghana


Sulemana Ibrahim
Department of Marketing
Tamale Technical University
Tamale-Ghana


Stanley C.
Tamale Technical University
Tamale
Ghana


Susana A.
Accra Technical University
Accra
Ghana


Stephen Mahama Braimah
Department of Marketing and Entrepreneurship
University of Ghana Business School
Legon-Accra
Ghana